Toyosi Etim-Effiong, Media Entrepreneur and Founder of That Good Media, Empowers the African Film Industry at 2023 Essence Film Festival
New Orleans, LA - Toyosi Etim-Effiong, a versatile media entrepreneur who has worked in the media space for over 9 years, is making waves in the entertainment industry. After transitioning from a regular attendee at the Essence Festival of Culture to a featured panelist at the newly created Essence Film Festival, Toyosi is now using her immense knowledge and expertise to empower the African film industry.
Toyosi has been invited to host and curate the very first "Nigeria Day" at the 2023 Essence Festival, held from June 30 to July 2, where she will be showcasing the best of African content to a global audience. With Nigeria being the second-largest film producer in the world, generating approximately 2,500 movies annually, Toyosi's involvement at the Essence Festival is a significant milestone for the Nigerian creative sector.
Film New Orleans has also extended an invitation to Toyosi to explore the city as a potential filming location for Nollywood movies. This opportunity not only showcases the growing international interest in Nollywood but also highlights the alignment between the deep-rooted culture of New Orleans and West African traditions.
Curated and presented by ESSENCE StudiosTM, the Essence Festival's film program showcases storytellers across the African diaspora through original screenings of films, television shows, and new media. Toyosi's activation at the festival includes engaging panel discussions, keynote speeches, movie screenings, and exclusive interviews.
"Through this platform, I aim to facilitate meaningful conversations between Nollywood and Hollywood delegates to further elevate Nollywood on the global stage," says Toyosi Etim-Effiong. "It is a tremendous honor to represent Nigerian cinema and showcase the rich cultural heritage and captivating storytelling that our industry has to offer."
As a rising star in the African film industry, Toyosi Etim-Effiong's commitment to bridging the gap between Nollywood and Hollywood sets her apart. Her visionary work presents an exceptional opportunity for the global film industry to experience the richness and diversity of African content while fostering connections with content creators worldwide.
Toyosi hosted an exclusive stakeholder's forum as part of the road to the Essence Festival. The forum was attended by stakeholders of Nollywood, who had the opportunity to talk about how they would like to be recognized and the activities they would like to participate in at the Essence Film Festival.
As one of Africa's leading media entrepreneurs, Toyosi understands the importance of showcasing Africa's rich cultural heritage on the world stage. She believes that by giving African stories a global platform, it will create opportunities for future generations to tell their stories and foster collaboration between different countries within the continent.
We invite you to join us in celebrating Toyosi's inspiring story and her achievements over these past few months. If you are interested in learning more about Toyosi and her journey or would like additional information on the upcoming Essence Film Festival, please get in touch. We are available at your convenience and would be happy to provide any further details you may need. Please contact:
Dorcey Kuti | dorcey@gazellemediagroup.agency | 832-287-1664
About Toyosi Etim-Effiong
Toyosi Etim-Effiong is an accomplished media entrepreneur, TV producer, and film industry advisor based in Lagos, Nigeria. As the founder of That Good Media, Toyosi is dedicated to promoting authentic African storytelling on a global scale. With expertise in media production and advisory services, she has played a pivotal role in bridging the gap between Nollywood and Hollywood, fostering collaborations and connections within the global film community.
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