CASE STUDY
TYLA-SIMONE/SIENNA SAUCE
Strategy: Tyla-Simone Crayton is the seventeen year old CEO of Sienna Sauce out of Houston, Texas. Tyla-Simone’s product brand, Sienna Sauce is currently sold in over 70 retail stores in the US, on the Sienna Sauce website at www.siennasauce.com, as well as other eCommerce platforms, such as Amazon and Walmart. Gazelle Media Group was retained by Sienna Sauce in January 2021 as they prepared for their Shark Tank debut on ABC. We pieced together a Media Outreach campaign that was was designed to bring forth brand awareness and brand message to local and national media. In addition to brand exposure, Gazelle Media Group worked on Tyla-Simone’s personal brand to help position her as a young CEO to watch. Gazelle Media Group quickly devised a PR strategy that first focused on local press. We wanted to gain buzz with the city support before the appearance on the popular ABC show. We set up a series of interviews and IG lives where people can get insight of what to expect. We also created a lot of mystery on whether they were able to secure a deal.
Results: Throughout the 3 week period, Gazelle Media Group has garnered the following:
● 11 Pieces of Coverage
● 3.88 Billion Online Readership
● 2.92 Million Estimated Views
● 4.75 K Social Shares
● 68 Average Domain Authority
**Numbers have been sourced by Similar Web
Shark Tank
Tyla-Simone Crayton and her mother Monique pitched their condiment company, Sienna Sauce, and as the Sharks inquire about the inspiration for the sauce, Tyler-Simone cites Shark Tank. When she and her mom fell on hard times, they ended up homeless, but Tyla-Simone watched Monique hustle, and once they were back on their feet, she fell in love with Shark Tank and knew she wanted to start her own company someday.
